Website Copywriting

website copywritingWith all companies branching out into online and social media advertising, every company that wants to remain in the game has to move to the internet at least to provide information about a product or service. This is where website copywriting comes into play.  Most refer to the art form as copywriting for ease. It’s a much broader term and generally encompasses website copywriting as well as professional copywriting. Let’s break down any confusion and get to the point of your needs so we can help you and your company succeed as it deserves.


What exactly is website copywriting?

You may or may not know what website copywriting is so let’s clarify some basics, since website copywriting can be a vast umbrella term including many specific facets of the internet writing genre.

In broadness, website copywriting is written advertisement for online outlets.  In detail, that written advertisement can vary from headlines and slogans to brochures and websites with the objective of making a sale or persuading the reader/consumer to do something.  Indigo Creations primarily focuses on website writing, but does not limit its abilities and ranges to strictly websites.  Website copywriting, infused with thoroughly executed SEO copywriting, can be the most effective marketing and advertisement in which your company can and should invest.

Why Hire for Website Copywriting

Asking yourself why should you hire someone to write about your company for you?  It does sound bit backwards at first.  However, hiring a professional for website copywriting not only saves your sanity but also allowing you to focus on other aspects of your company.  When it comes to ensuring success for your company, you always want to the most knowledgeable person possible to accomplish the task to assure it is properly executed.  Why would you change your success plan when it comes to the written needs of your company?

Here are some other reasons that will help you confidently choose to allow a professional, like Indigo Creations, to manage your website copywriting needs:

  1. We will accurately and professionally produce a high caliber of website copywriting based on the brief(s) you provide.
  2. You are in complete control based on the brief you provide.  This can be relaxed allowing Indigo Creations more freedom or can be more detailed focusing on every minute detail that you feel needs to be covered.
  3. All quotes are based on the brief provided so a price is known upfront.  Generally, the price never changes unless the brief changes.
  4. Hiring Indigo Creations allows you to spend time and energy in other areas of your company to further your success.
  5. We create written copy for your company in an unbiased manner as we are not tied in any way to your company and can provide the best viewpoint.
  6. When hiring us, you’re hiring outside of the company on a contract basis.  This is not someone you have to put on the payroll permanently minimizing costs for your company.

And these are just a few.  Promise!

Our Website Copywriting Services

Trying to get your company’s words on your website can be stressful and daunting.  This is a stress that can be avoided by hiring Indigo Creations.  We are here to help create the best combination of experience, written skills, and innovation possible for your company’s every need.

Indigo Creations can help achieve all goals needed and desired through the written word.  We offer various forms of website copywriting – blogs, articles, landing pages, ghostwriting, and everything in between.  While regular website copywriting does not focus on SEO copywriting, the content will still be strong and desirable to your readers, achieving the results you are requesting and paying for.

Have a multitude of articles or content you want on your website or in print and are unsure about it?  Send it our way!  We’ll take a look, edit, proofread, and give suggestions along with any changes we encourage be made. Contact us about website copywriting for your business today.

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